The Effects on the Environment and Overall Wellbeing

The entertainment business has a very large effect on our society. Our population glorifies Hollywood as the perfect place to work, however overall, the entertainment industry can have a very harmful effect on the wellbeing of our environment and especially our quality of life. With the growing concern for the environment from the majority of individuals, as a community we are beginning to recognize the toll entertainment is having on the sustainability of our Earth.  Film is seen to absorb an enormous amount of energy and can create ample environmental damage. Actors and actresses are often seen promoting green initiatives and being environmentally conscious, yet these stars continue to be in movies that are rarely taking the environment into consideration. A study was conducted by the University of California about the impact of the film making industry. It is seen that Hollywood is the largest contribution to air population than most the majority of industries such as aerospace manufacturing, hotel and clothing production. As the cameras stop rolling the emissions are not finished. In order to promote the product, stars and executives are usually flown all over the world creating air pollution. Many print promotions are also used damaging billions of trees in order for the satisfaction of marketing.[1] Like any other business in the world, the entertainment industry has the same goal- to make money. With this comes new innovation that film makers will have to create in order to become sustainable. This industry has the power to be the voice of reason when it relates to saving our environment. There is a constant growing concern for the wellbeing of our planet.[2]  Many celebrities are teaching energy efficient ways and support various sustainable and alternative energy behaviours. Planet Greenfest takes the environmental impact of film and television production into consideration. Antonio Saillant, who is high level filmmaker, has a vision and passion to create energy efficient movies and is putting together a film festival in order to promote his ideas. The core of his knowledge is to bring awareness and creativity to the productions of films and he is determined to make an impact on the entertainment industry and change the world for the better. “Flip the Camera Around” is an opportunity for green filmmakers to show their audience that it is possible to create a sustainability produced film. A universal rating system for “Sustainability Leadership in Motion Picture and Television” is currently in development so that when sustainably friendly production does take place, the makers get noticed for their wise acts.[3] Along with film producers, celebrities are also taking a step up to making the world a better place. Leonardo DiCaprio, the star of many large pictures including “Titanic” and “Catch Me if You Can,” created his own foundation called the Leonardo DiCaprio Foundation in 1998. These grounds protect the well-being of wild places by focusing on issues dealing with environmental and humanitarian influences. DiCaprio also serves on the board of the World Wildlife Fund, the Natural Resources Defense Council, International Fund for Animal Welfare and Global Green USA.[4] Along with individuals that choose to do good things for our environment, comes along business people who believe that profit is the most important aspect of the business world. The Kardashian family’s product lines such as K-Dash, ShoeDazzle and Kris Jenner Kollection lines were using inhumane conditions in Chinese factories in order to produce their product. With the wealth that this family portrays, it amazes that they would have the heart to promote sweat shops and poverty to our environment. However, because there fan base is so large and loyal to their personalities, very few consumers took the use of sweat shop production into consideration. Along with the Kardashians, there are many other huge brands that have been caught in the act of producing clothing in unsafe work conditions and using sweat shops in order to save money. In the 1990’s Nike faced an organized global boycott because of their use of sweatshop labour. Once again, because of their popular brand image, celebrity’s endorsements and brand loyalty, this petition did not last long, still leaving them in a top space for one of the largest sport retailers in the world. It is very common for celebrities to attend events such as the Victoria Secret fashion shows. While attending these events they are faced with the promoting and sudden relation of supporting the products being displayed. Though the underlying truth about the products is that in 2007 the factory that was producing Victoria’s Secret lingerie were “slapped and beaten,” and they were later arrested when they protested the abuse.[5] Shopping is one of the largest segments of the entertainment industry that humans tend to turn to. Though when purchasing products at stores, you are not currently thinking about where they were produced or if the company is fully sustainable. It should be your right as a shopper to know that someone’s wellbeing or the conditions of the environment were not affected. Overall, with the analysis of the entertainment industry it is found that there are many issues that need to be fixed in order to make this world sustainable. Though profit is always a goal for all companies, it is important to consumers and the common good that as a society we continuously take the environment into concern. Throughout film, celebrities, large corporations and everyone in between, it is critical to take action.

 

[1] Emission impossible: Why Hollywood is one of the worst polluters. (2007, November 15). Retrieved March 09, 2017, from http://www.independent.co.uk/arts-entertainment/films/features/emission-impossible-why-hollywood-is-one-of-the-worst-polluters-400493.html

[2] 3p Contributor on Friday, Jan 20th, 2012. (2012, February 24). The Film Industry’s Fixation on the Environment. Retrieved March 06, 2017, from http://www.triplepundit.com/2012/01/film-industrys-fixation-environment/

[3] The Evolution of Hollywood in the Sustainable Genre. (n.d.). Retrieved March 06, 2017, from https://intpolicydigest.org/article/the-evolution-of-hollywood-in-the-sustainable-genre/

[4] 10 Celebrities that are Doing Great Work for the Environment. (n.d.). Retrieved March 06, 2017, from http://www.onegreenplanet.org/animalsandnature/celebrities-helping-environment/

[5] Vitello, A. R. (n.d.). 23 Brands Caught In Sweatshop Scandals. Retrieved March 06, 2017, from https://www.buzzfeed.com/alexrees/23-brands-caught-in-sweatshop-scandals?utm_term=.qg589L7ELv#.rx4DaWyoWR

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